This articile was originally published on Cobb County (GA) Chamber of Commerce.
MARIETTA, GA - A report commissioned by the Cobb County Chamber of Commerce and Select Cobb has determined that SunTrust Park and The Battery Atlanta are driving an average, total, net fiscal impact of approximately $18.9 million annually for Cobb County.
Conducted by the Georgia Tech Center for Economic Development Research (CEDR), this is the first comprehensive economic impact study of the ballpark and adjacent mixed-use development, as well as the first analysis of the resulting Halo Effect in the surrounding area of influence.
In all, the analysis concluded that the average combined impact of SunTrust Park, The Battery Atlanta and the resulting Halo Effect to the people of Cobb County, through their government and schools, is $18.9 million per year. This includes $3.98 million to the Cobb County Government and $14.93 million annually to Cobb County Schools over the next 20 years.
In building SunTrust Park and The Battery Atlanta concurrently, Cobb County and the Braves changed the traditional model for a public-private partnership. SunTrust Park was constructed as a partnership between the Cobb-Marietta Coliseum Authority and the Braves, with Cobb County contributing $300 million to the project and the Braves contributing $372 million.
Separately, the Braves and their partners are investing more than $700 million into the mixed-use development, which was critical to Cobb County's decision to contribute to the development of the ballpark. The Braves' investment is having an immediate impact on the community's bottom line. After less than two years of operation – including an opening season where The Battery Atlanta was only partially open – the report shows there already is a strong return on those investments.
An executive summary of the fiscal impact analysis, the complete analysis and additional resources can be downloaded below.